📰 BREAKING NEWS — Taylor Swift Named Best‑Selling Global Artist for Historic Sixth Time — Taylor Swift has been officially recognized by the International Federation of the Phonographic Industry (IFPI) as the top-selling global artist of 2025, marking a record-breaking sixth time she has earned this distinction and solidifying her status as one of the most commercially successful artists in music history.

📰 BREAKING NEWS — Taylor Swift Named Best‑Selling Global Artist of 2025 for Historic Sixth Time

Taylor Swift, the American pop superstar, has once again made music history — this time by being named the Best‑Selling Global Artist of the Year for 2025 by the International Federation of the Phonographic Industry (IFPI), marking a record‑breaking sixth time she’s received the prestigious honour. This achievement underscores both her tremendous commercial success and her enduring popularity across the globe.

The IFPI, the organisation that represents the worldwide recorded music industry and compiles annual rankings based on global sales and consumption data, confirmed on 18 February 2026 that Taylor Swift topped its Global Artist Chart for 2025. The title tracks an artist’s performance across streaming, digital downloads, and physical sales, giving a comprehensive picture of global music consumption.

Swift’s dominance in 2025 was driven by exceptional engagement with her music throughout the year, especially following the release of her 12th studio album, The Life of a Showgirl, and the much‑watched documentary The End of an Era. These releases captured fan attention worldwide and helped propel her to the top of the global rankings once again.

The 2025 recognition marks Swift’s fourth consecutive year winning the IFPI award — she previously earned it in 2014, 2019, 2022, 2023, and 2024 — a rare accomplishment that highlights her sustained artistic and commercial relevance. In fact, according to IFPI, Swift has now won the award as many times as all other artists combined over the past decade, solidifying her place as one of the most successful recording artists of her generation.

Industry insiders say this milestone not only reflects Swift’s creative output but also the strategic way her music is released and marketed globally. Her ability to connect with fans through various formats — from streaming to vinyl — has kept her at the forefront of the music industry amid changing listening habits.

This year’s success has been remarkable on multiple fronts. The Life of a Showgirl not only topped charts worldwide but also influenced broader market trends, including the resurgence of vinyl sales. A recent report on global vinyl figures shows that Swift’s album accounted for a significant portion of total vinyl sales in 2025, highlighting her impact even in physical formats.

Taylor Swift’s commercial achievements go beyond IFPI rankings. The Life of a Showgirl also made headlines for breaking sales records in multiple territories, with first‑week numbers surpassing nearly every modern-era release. In the United States alone, the album’s opening week was one of the biggest in music history, blending traditional album purchases with streaming figures — a testament to her broad appeal.

The global impact is reflected in year‑end charts too: on the IFPI’s 2025 Global Artist Chart, Swift stood firmly at No. 1, followed by other major acts such as K‑pop sensation Stray Kids and Canadian superstar Drake. These rankings show not only Swift’s continued leadership in global music sales but also the diverse tastes of listeners worldwide.

Fans and industry commentators alike have been celebrating the news. On social media, Swifties — Taylor Swift’s devoted fan community — shared congratulations and highlighted how this achievement cements her long‑standing legacy in pop culture. Many pointed out that winning the award six times — more than any other artist — reflects not just popularity but consistency and artistic longevity.

Music industry analysts say that the IFPI award is one of the most accurate measures of an artist’s global commercial footprint, as it considers revenue from multiple sources, including streaming, downloads, and physical sales. Swift’s ability to excel across all these categories year after year sets her apart from many of her peers.

Commenting on Swift’s latest win, IFPI CEO Victoria Oakley described her sixth title as “historic,” noting that the Global Artist Chart reflects not just raw sales but meaningful connections between artists and fans worldwide. “Taylor Swift’s sixth IFPI Global Artist of the Year award is a truly historic achievement,” Oakley said, emphasizing the teamwork and strategic vision behind her ongoing success.

Beyond sales and records, Swift’s influence on the music industry continues to grow. She has become a defining voice of her generation, shaping trends and setting standards for how artists engage with audiences in the digital era. Whether through innovative album releases, immersive concert experiences, or global engagement with fans, Swift’s impact stretches far beyond the numbers.

As 2026 unfolds, Swift remains one of the most talked‑about figures in entertainment, with fans eagerly anticipating her next musical move. With her unparalleled six‑time IFPI win now part of her legacy, Swift’s name sits even more firmly alongside music’s all‑time greats.